The impact of virtual shopping with the Covid- 19 outbreak

The COVID-19 outbreak slowly changes the consumer's daily behavior in the shopping journey. In just a few years, a paradigm shift towards digitalization has occurred in various companies. Whereas, companies are forced to adapt the digital business in order to cope with the market competitiveness and the blur economic situation. On the other hand, the emerge of virtual reality in online shopping application has become the latest trends in shopping journey. This research study the change of consumer’s behavior during the pandemic crisis and how the virtual reality technology can motivate the consumer’s shopping behavior. Several journal articles and survey on the current economic will be carried out to underline factors that affect the changes in the digital economic trend and how the virtual reality can motivate the consumer’s shopping behaviour. Results are discussed in terms of implications as well as the benefits of implementations of each element in the online shopping world.